For BLRD’s World Cup ‘26 Collection, EUDA was asked to create a campaign suite capturing the brand’s sports-meets-streetstyle aesthetic. Our hero video celebrates global unity through playful competition and channels a high-energy, youthful spirit using handheld movement, fast-paced editing, and a vibrant color palette. Incorporating VHS footage creates a grungy, nostalgic tone that resonates with BLRD’s Gen-Z target audience while creating a visual contrast to the sleek digital footage.